Psych Social Influence

following what the majority of people are doing compliance, internalisation & identification

complying with the order of an authority figure

losing your personal identity when youre part of a group/crowd

when you fail to do something because other people around you arent

when youre placed in a situation when you dont know how to behave, so you look to others on how to behave, and copy them

change your behaviour in the company of group, but it only lasts as long as the group is present/together

size of majority unanimity of the majority task difficulty

locus of control - how much control we have over our own behaviour

when we follow instructions from an authority figure without question

we have control over our behaviour, e.g we passed a test due to preparation

if we feel that we dont have control over our behaviour e.g we passed a test due to luck

competence - if we feel competent enough to help mood - if youre in a good mood, you’ll intervene, and vice versa similarity - if youve been in such a situation before, youre more likely to help

responsibility diffusion noticing the occurrence pluralistic ignorance - we react based on what others are doing helping cost -

behaviour thats unhelpful, aggressive & destructive

behaviour deemed as helpful, kind, peaceful and cooperative

group of people in a community

a set of traditions, beliefs and values shared by a group of people

social problem/conflic that affects a community of people

social support situation familiarity distance education

typically western and emphasises on independence, autonomy and individuality

typically eastern that emphasises on group membership, interdependence, and cooperation.

victim proximity authority figure proximity authority figure context legitimacy personal responsibility

authoritarian personality

a type of personality that is respectful of authority, right-wing in attitude and rigid in beliefs