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Mass media
Includes newspapers, magazines, books, radio, television, movies, records and the internet
Three continuing trends In journalism
Shifting dominance among various media
shifting dominance among various media
newspaper, radio, television, internet
Is the largest media conglomerate in the U.S
The Walt Disney Company
Appeal to small events of the audience
Narrow cast
Appeal to the overall audience
Broadcast
Symbiotic relationship
• Officials need to get message out; Media needs content for news; mutual advantage
Disclosure of information that officials want to keep secret
leaks
Trial balloons
Leaking information about potential policy to gauge public reaction
Allow the president to bypass editors and reach the public directly
Press Conference
Media acts as a watch dog
Focus on conflict and scandal, can constrain the actions of Congress
Rarely speak to reporters
Supreme Court
Less coverage of the court than the other branches
Many journalists lacks legal background to understand and report on decisions so Court has much less security
When journalist try to present the facts, but not opinions, and the positions of both sides in a dispute
Objectivity in media
First papers, were established by
Political parties