Lecture 10
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Why develop new food products?
• new innovation • prodcut life cycle • loss of market value • consumer demands • niche markey • competion trends • new technology • government legislation and regulations
What are the aspects of new food product development?
• growth: line extensions (oreo making bite size version), new products, packaging • productivity: reduce cost, formulas, procedures, packages • improve quality: to be more compitive • brand maintance: confromance, meeting requirments, sustainlibility
What are the emerging consumer trend preferences in terms of: 1. demographics 2. convience 3. enviormental stewardshop 4. desire for info
• shifting demographic to an aginng population, millenials who have a bigger budget for healthy food, baby boomer, ethinic diversity through immigration • imediate consumption, ready to eat, single portions • prduction, food waste reduction, local • want to be more healthing, personal choices, values, desire for clear lables
What are the pressures in the marketplace?
• sustainability: food supplu, demand, enviromental impact • assurance standars: more regulated, private standars • traceability, data management
In what areas are innovated ingredients needed and why?
• want more nutrional profile, fortification, sumplemenys in food • less food addtives, sweetners, less colors • replacement ingredtants: sodium, trans-fat replacements and alternitive protiens • adding value ingredients like novel fibers, antiozidants, proand prebiobtics
What are the emerging technologies?
• biotechnology: genteically engirned food • nanotech: food processing/perserving • packaging • applied technologies like 3d printing
What is the general life cycle of a product?
development—>intro—>growth—>maturity—>decline
What are some considerations to make before begining to develop a product?
• is there a need for this product? • is the market ready for this product? • is the market already full of this products? • will it make money • are tehre enough ingredients? • what is the cost? • is it feasible to make this bigger? • are there standards to be followed?
What are the steps of new product development and what must be done?
• concept design and idea creation • prelimanry product screening • food product developemtn • product scale up and testing • prodcut launch and comerlization - a timline must be defined for each stage and each stage has a milesetone that must be reached to move to the next
Define step one of food product development: main idea, descision, deliverables and outcomes.
• define product ideas • decision: should we invest in a small working team for feasability study? • deliverables: evualtion of ideas/concept for techinca; feasbility befpre validation • outcome: clear picture of capability of company, idea of market and consumer tragest, idea of contraints, many product ideas
define step 2 (preliminary product screening): main idea, decision, deliverables
• study reduces ideas down • decision: should we mobilize resources to start developing selected product? • deliverables: translate validated product ideas in clear product specifications
Define step 3 (product develpment): general idea, decision, deliverables.
• development of around 5% of products identified from screening and then requires multiple tests and desicions on packaging, sensory,practicality, ingredient interactions • decision: should we advance and scale up? • deliverables: product development according to specifications, validation processes,prepare for scale up
Define step 3 (scale up): main idea, decision, deliverables.
• makes sure product works in large scale prodcution • decision: shpuld we proceed with comerical manufacturing of this product? • deliverables: validations of solutions developed on a comercal scale and transition to distrubtion