Chap : Clean Labeling
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What is clean labeling
a consumer-driven initiative that encourages food developers to create products with - easy-to-understand labels - listing natural ingredients - minimal artificial additives
5 (required) components of food label
• Statement of identity • Net weight of the product (household units) • Manufacturer’s address • Nutrition facts • Ingredients list with allergen health claims
Following concepts for “clean label”
• Natural Ingredients • Simplicity • Transparency • Minimal Processing
“Natural” Claim
Products containing no artificial ingredients or added color and is only minimally processed
Major: Between “natural” vs “clean label”
mainly on food coloring
“Organic” Claim
way of production must meet strict standards of the National Organic Program (NOP)
Challenges to the progress of clean labeling
• functionality of natural ingredients • change on sensory attributes • costs and regulations
Factors indirectly driving intake of clean label ingredients
• consumer preference • health issues • awareness regarding adverse effects of artificial and processed food products • social media campaigns