Product Management Interview Prep
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What steps to you take to design a product - give me an example?
Use Amazon working backward: 1) Who’s the customer/user? 2) What is the customer problem or pain point? 3) What is the most important customer benefit? 4) How do you know what your customer needs or wants? 5) What does the customer experience look like?
Product metrics?
HEART: Happiness Engagement Adoption Retention Task Success
User Stories
As a user, I want to …. so I can ….
Epics, features, stories
Features / Themes = groupings Epic = user story that doesn’t fit into sprint User story = As a user, I want to… so I can..
Favorite product
DoorDash: UI, engagement and feedback, ratings, etc. Peloton: engagement with other users - playlist/Spotify,
Qualities of great PM
• Learning: Eagerness to learn • Influence: Ability to influence without power • Empathy: with user • Strategic thinking: ability to prioritize and make decisions
Prioritization
value vs effort must have - nice to have - KBR