Psych: Behaviour Change
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How much money do inactivity-related diseases cost healthcare systems?
£7.4 billion in the UK
How many adults in the UK fail to meet recommended physical activity?
39%
How much physical activity should be partaken each week?
150minutes
What is the first step to behaviour change?
Understanding the behaviour: • Define problem • Select the target behaviour • Identify what needs to change
What is COM-B?
Capability: Does the person have the physical strength, knowledge and skills to perform the behaviour? Opportunity: Is the behaviour physically accessible, affordable, socially acceptable and there is sufficient time Motivation: Is there sufficient motivation that they would choose to do the behaviour at the relevant time rather than some other activity
What is capability split up into?
• Physical capability (can they actually do it) - Psychological capability (Do they know what they should do)
What is opportunity split up into?
• Physical opportunity (What aspects of the environment influence wether or not they do it) • Social opportunity (How might others impact their decision to do it)
What is motivation split up into?
• Reflective motivation (Are they confident in doing it) - Automatic motivation (Is there anything that might support them in doing it)
What is step two of Behaviour change?
Identify intervention options: • Intervention functions • Policy categories
What are the different types of intervention functions?
• Education • Persuasion • Incentivisation • Coercion • Training • Restriction • Environmental restructuring • Modelling • Enablement
What are the different types of policy categories?
• Communication/marketing • Guidelines • Fiscal measures • Regulation • Legislation • Environmental/social planning • Service provision
What are Behaviour Change Taxonomy?
An active component of an intervention designed to change behaviour -A review of literature and advicr from experts grouped to make changing behaviour easier to achieve
What is step 3 of behaviour change?
Specify active ingredients in the intervention using BCT
What are the advantages and disadvantages of the Behaviour change wheel?
Adv: • Shared language to describe and report interventions • Black box - mechanisms of actions Disadv: • Does not consider how BCT’s are implemented • Could lead developers to focus on the content and neglect the role that interpersonal style plays