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Qualitative Methods

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Total cards: 6•Content version: v4•Public deck•Updated: 8/1/2026

Card preview (6)

#1
Front (Question)

What do QUALITATIVE METHODS measure? What are the advantages and disadvantages of these methods?

Back (Answer)

• Typically investigates behavioural and experiential phenomena • Retrieves rich and in-depth data • Concerns specific phenomena (not as generalisable) • Risks subjectivity/bias

#2
Front (Question)

Describe ETHNOGRAPHY; what methods does it use?

Back (Answer)

• Interested in music as a social process and the cultural characteristics of society • Direct and internal (emic) engagement with research subjects • Methods include: fieldwork, observation, interview, participation

#3
Front (Question)

Describe GROUNDED THEORY (GT)

Back (Answer)

• Iterative process of data collection and analysis - Entered into with a preconceived theory, findings are emerge naturally (‘grounded’ in the data)

#4
Front (Question)

What is a CASE STUDY?

Back (Answer)

• A description of a singular experience or the experience of a single subject • Studying an anomaly (cognitive neuroscience)

#5
Front (Question)

What is INTERPRETATIVE PHENOMENOLOGICAL ANALYSIS?

Back (Answer)

• Involves PHENOMENOLOGY: a research philosophy that values the lived experience of participants • Acknowledges the notion of multiple viewpoints/realities and perspective • Description > Explanation • Typically engages in Case Studies and/or small groups

#6
Front (Question)

Describe THEMATIC ANALYSIS

Back (Answer)

• A way of identifying and analysing patterns in a data set • Codifies data and collates them into ‘themes’ • Collect additional data based on what the researcher wants to know (biased but reflexive)