Topic 5 - The Power of the Situation & Topic 6 - Cognition: It's Not Easy Thinking Green

the total physical, social, political, and economic situation in which a person behaves is very powerful and often override internal influences on our behaviour

behavior is a function of the interaction between the person and the person’s environment

external forces that affect the behaviour of individuals in that particular situation

cues that precede behaviour

outcomes that reward or punish

consequences that reward, strengthen or increase the likelihood of behaviour

consequences that decrease the probability of behaviour

occurs when the pleasant consequence happens only sometimes

the weakening of the behaviour

X after occurrences n=Y X or Y after occurrences n=Z

X if occurrences n>0 within Y timeframe, Y = fixed X if occurrences n>0 within Y timeframe, Y = varied

unsustainable behaviours where the immediate rewards are not in line with distant punishers

self-interest against what is best for the greater good

occurs when individuals are tempted by personal benefits to overuse a shared resource

when they must decide whether to contribute to a pooled resource

patterns of responding to particular stimuli, built through repeated association

behaviour is shaped by the behaviour, suggestions, requests, and reactions of others

watching and imitating what others do

any group that people use as a point of comparison to form their own attitudes, values, beliefs, and behaviours

to behave as others behave

general guidelines about what sort of conduct is typical, expected, or correct in that situation

a guideline about what most people typically do in a particular situation that varies across situations

what the culture as a whole approves of as the appropriate way to behave

the ultimate goal of persuasion is behaviour change