4.1 social and cultural influences

• time spent away from work and free from obligations • free time, which many allocate to recreational activities

• physical activity or pastime that promotes • health, relaxation, enjoyment

• activity that involves physical exertion and skill • either as an individual or part of a team • competing against another person or team

• taking part in a sport or activity for enjoyment • winning is not important, rules often made up/adapted

• age • interests • social circumstances • family influences • peer influences • facilities available • area where u live

• inc leisure time • adv in tech • impr healthcare • better health awareness • more leisure facilities • red. cost of equipment • impr. travel methods • wider media coverage

• elite • performance • participation • foundation

• only highest level performers • move from regional to national squads • gov bodies responsible for perfomer development and provide funding • high level of support • sacrifices made, lifestyle revolves around training and comp

• focus on developing performance toward elite stage • focus on 1/2 sports • training/comp more important and regular

• make choices about which sports enjoy and pursue further • organised sporting activities at clubs/leisure centre • more structure than foundation, but enjoyment still main focus

• largest num of people • beginners and younger people • learning basic skills/fundementals

• financial support clothing/footwear/equipment • provision of specialist facilities

• funding allow to train and compete full-time • receive best clothing/equipment • become wealthy thru sponsorship

• support may be withdrawn if athletes image damaged • sponsor may go bankrupt and withdraw funding • must perform extra duties, affecting training schedule

• being linked to success: raise sponsor profile • display brand help inc sales and revenue thru advertising • sponsorship money generally not taxed

• negative role models could damage sponsor image

• funding to improve coaching and training facilities • fund community schemes: inc participation

• pressure from sponsorship lead to rule changes, affect flow of game • minority sports may lose out as sponsors prefer high-profile sports

• funding used to improve spectator facilities, impr viewing experience • raise sports profile, inc media coverage, allow supporters to watch from home

• sponsorship deals may cause media companies to enforce pay per view • timings of games may change as sponsors want prime time exposure

• television • internet/social media • print • radio

• place spotlight on performer, make easier to attract sponsorship • funding, inc prize money • develop reputation, become role models, achieve fame

• lack of privacy for performer and fam • comments and behaviour can lead to fines and loss of sponsorship

• standards of performance improve: media funding used to develop coaching/training facilities • improved coverage inc interest and awareness, inspire more people to attend events and participate