S3) Stereotypes
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What are stereotypes?
- Stereotypes are generalisations we make about specific social groups, and members of those groups • Stereotypes overlook individuality
How do stereotypes affect how we store memories and organise knowledge?
• Saving ‘processing power’ • Allows anticipation • Avoids ‘information overload’
Why are stereotypes problematic?
• Prone to an emphasis on negative traits • Resistant to change • Broadly correct but can be erroneous
Explain the role of groups in forming stereotypes
• Groups are a source of self-identity & self-esteem • Assign people to categories to help understand social environment • Social comparison builds self-esteem
What is negative about forming groups in relation to stereotypes?
Negative bias in many stereotypes leads to prejudice: • Focuses on negative attributes of people from other social groups • Focuses on positive attributes of people in their own
Using their individual definitions, illustrate the link between stereotypes, prejudice and discrimination
• Stereotypes (cognitive component) – organisation of semantic knowledge in schemata • Prejudice (evaluative component) – attitudes & pre-judgement often based on negative stereotypes • Discrimination (behavioural component) – behaving differently with people from different groups
Identify 3 situations when we most likely to rely on stereotypes
• Under time pressure • Fatigued • Sufferring information overload
How can we challenge negative stereotypes?
• Get to know members of other groups helps challenge negative stereotypes • Reflective practice