Chap 8: Product Development of Foods

process by which new food product ideas are generated, and products are developed and marketed

• retain retail shelf space • retain share of consumer’s food $$$

1) Greater convince 2) Healthier/Safer products 3) Special dietary considerations 4) Product variety/features

1) Capacity to handle more products 2) Capacity to manage categories 3) Responsive to even slight changes in consumer preferences through - innovations - category management - customer loyalty programs

4 %

1) Changes in retail environment 2) Intense competition between food manufacturers 3) Shorter product life cycles 4) Science and Technology

• Product not previously produced by the company but exist in the market • Product presented to a new market • Totally new to the marketplace

1) Line extensions 2) Repositioned existing products (New form) 3) Reformulation of existing products 4) “Me Too” products 5) New packaging of existing products 6) Innovative/Creative products

1) Raw materials (limited/unavailable) 2) Cheaper competition product 3) Improved Stability 4) Enhance functionality 5) Refined texture 6) Value added product - highly desirable reformulation

new lines to the company or item not new to the market

Technical Marketing Financial Production Quality assurance

Idea —> Development —-> Commercial

Decide Discover Define Develop Deploy

Articulation of a potential problem

Solution for solving the potential problem

Bench-top product

Pilot Plant Product

1) Line extensions 2) Repositioned existing products 3) Reformulation of existing products 4) New packaging of existing products 5) Innovative/creative products