PLS 201-2

Characterized by a sudden, impulsive, and seemingly unmotivated notion or action.

What the public thinks about a particular issue or set of issues at any given point in time.

Interviews or surveys with a sample of citizens that are used to estimate the feelings and beliefs of the entire population.

A vote with nonbonding results. - test vote

A method of selection that gives each potential voter or adult the same chance of being selecting.

1) Tracking Polls - Follow candidates 2) Exit Polls - 1st indication of how the election is going 3) Deliberate Polls - AKA focus group: bring people that you want to survey (Show a commercial and survey people)

When voters rally to the perceived leading candidate.

When voters rally to the perceived trailing candidate.

1200 people

Political campaign technique in which an individual or organization attempts to influence the view of the respondents under the fuse of conducting a poll.

1) Mass Public: 85% people 2) Attentive Public: 15% people 3) Opinion Makers: > 1% - influence other peoples opinions

1) Public: Green Peace, ACLU, Sierra Club - change policy that affects everyone 2)Private: NOW, NRA, NAACP, AARP of Retired People ( American Association) - policies that affect their members 3)Economic: Unions/Industries -Teamsters, VAW, VPW

Activities of interest groups that seek to influence policy property.

1) Contribution 2) Testifying 3) Grass root movement 4) Protesting 5) Endorsement 6) Gift Trips

A federally registered committee that represents an interest group in the political process through campaign donations.

Legal limits on money given directly to a candidate for an election by an individual.

The federal hard money limit for the 2016 election is $ 2700/ candidate per election. - Can give twice/ nomination and election.

1) Soft Money 2) Bundling 3) Advocacy Ads.

Any money that circumvents legar restriction on campaign donations funds that are funneled through political parties.

Ads not funded by the candidate or political party.

A PAC that does not have any contribution or expenditure limits but can not coordinate directly with candidates or political parties.

Tax-exempt groups created to raise money for political activities.

Term used to describe the informal and temporary set of relationships that exists among interest groups that have a common goal.

A form of pressure group activity to involve those people at the bottom level of the political system.